Humanizing a brand involves adding pictures of your employees and yourself to the company website. As well as adding an “About Us” tab to your website’s menu.

Another way to humanize your business is by using Google Maps street view. Which allows customers to put a face to the business name.

This increases their comfort level, making them more likely to enter your doors.

Google maps street view is doing more than helping with the research process. It’s demonstrating the quality of your business.

By providing this feature to your customer, you’re showing that your business cares for its customers. And will do everything it can to provide the best customer experience.

Both of these aspects of the research process will increase the chances of customers visiting your business and making a purchase.

In fact, your potential customer can have instant access to the inside of your business within one click. After all, 43% of searches are done in Google Maps.

Let’s say you’re a sports bar restaurant whose target audience is NFL football fans.

To attract your target audience, you’ve hung up football banners and memorabilia throughout your restaurant.

Well, you want to show off the decor, right?

Google Maps Street View gives you that platform to do so. Suddenly prospective NFL football fans can take a virtual tour of your restaurant. They see the football decor and are hooked.

Customers can use street view wherever they’re at: the mall, park, concert, you name it.

Immersive & interactive images of your business will be processed faster than just a description of what your business offers.

In other words, a picture really is a thousand words.