Weathering the Real Estate Market
From Spring 2020 straight through to 2021, the market continued to break records for both prices, sales, and listings so often that we got tired of talking about record breaking. As we roll into June and the coming Summer months, we’re beginning to experience a decrease in the intensity of the market pace which can be a nice breather, but at the same time makes us think about what’s coming next.
Making sure your REALTOR® referral building process is in place and working for you is key to weathering and successfully navigating any market changes that come your way.
How do you ride out any market as a REALTOR® while making sure you’re focusing only on the most impactful marketing and referral building strategies?
Dominating Your Local Real Estate Market
So what happens next? The market has started to settle just a little. New listings have started to catch up, and frenzied multiple offer scenarios have dissipated. How do you make sure that you have the right tools and systems in the place to keep your business running whether the market keeps booming or slows down?
Get LOCAL, Get it online
Not only do you need to engage with your local market within the physical community, you also need to take your hard-won reputation within that community and make sure it translates online. Do you have a Google My Business Page? Are you getting reviews online from your list of thrilled prior clients? Can any new referral searching for you SEE your phenomenal client track record at a glance (or at the top of a search)?
Get CONSISTENT, Dial it in
No matter which Real Estate marketing methods you choose to get in touch with your local community, both online and offline, make sure you’re consistent. It can be really, REALLY hard to resist the urge to constantly switch gears when the next shiny platform or technique comes into our path. Pivoting at the right key moments is important, but pivoting too often is detrimental to building your local presence.
Get REVIEWS to Get More Referrals
Referrals are the point right? They’re stickier than any other lead because they come backed by recommendation before they even see your info or reach out. How do you make sure that they actually get to your door, your inbox, your phone though? Build a presence online that backs up what one client might say to a referral with the positive feedback of MANY clients.
ASK your clients for reviews on multiple platforms to make sure that your online review history is virtually indisputable and backs up any clients recommendation at a glance. Guess what, this will make it even MORE likely for those new clients to refer you in turn because they’ll remember how easy it was for them!
AND, even better… once your clients publicly recommend you they’ll be more likely to refer you! Humans want to be viewed as committed or consistent, so once your client publicly recommends you, they are actually more likely to continue recommending you (as they don’t want to be viewed as a flip-flopper). So… having a review/rating system in place not only helps you with the Social Proof, it also makes your past clients more loyal to you and more likely to continue recommending you as they’ve done it “publicly”! You’ll actually get MORE referrals and business from them.
Build a presence online that backs up what one client might say to a referral with the positive feedback of MANY clients.
Get Your Real World 5-Star Reputation Online for easy REALTOR® Referral Building
You don’t have to have it all figured out. Online search, business presence, SEO and advertising sometimes seem to change at a rate that leaves even Real Estate market fluctuation in the dust. There are consistent things that when done right can set you apart from your competition in YOUR local market.
Find out how our 5-Star Business Presence setup can get your satisfied client experiences in the community working for you!
