Qualifying Buyers Before Showings: Quality, Accuracy & The Right Marketing Tools for the Job
Qualifying your prospects to make sure you’re only scheduling viewings for serious buyers is essential to a safe and efficient sale. We researched the best recommendations to help you navigate virtual buyer qualifications. Ensure that you’re only booking viewings with serious buyers and avoiding any “looky-loos”!
5 Key Steps for Qualifying Buyers
#1 – Quality Virtual Content
There are a lot of ways to get your virtual content online depending on the features of your listing. The days of only having photos are likely behind us for good, but that doesn’t mean you have to break the bank.
Whether you’re working with us or another provider, make sure you find the best options to optimize your marketing budget.
#2 – Include A Floor Plan
It’s important that prospects have a good idea of the room sizes and relationships before booking a viewing. You don’t want to waste a viewing on a buyer only walking in to realize the master bedroom isn’t quite big enough, or the kitchen layout isn’t right.
Even a simple floor plan can have a huge impact on your buyers’ ability to see themselves in the space. Floor Plan upgrades can take it step further and turn it into an additional marketing tool to impress your clients.
#3 – Request a Drive By
Request any prospective buyers do a drive by of the listing address and neighbourhood before booking a viewing. This ensures they’ve seen the outside and surrounding area and like it enough to view further, qualifying their level of interest in your listing specifically.
#4 – Confirm They Have Financing In Place
You need serious buyers viewing your listings, and they can’t be serious if they aren’t sure what they can afford. Make sure that your buyers have financing in place if they need it prior to scheduling a showing of the listing.
#5 – Get the Buyer’s Agent Involved
You don’t want looky loos or repeat visits at the best of times, but especially not in the current market. Request that the buyer’s agent be involved or present for the showing to ensure the visit is a serious assessment prior to making an offer. If their agent is involved you know they’re more likely be more serious.
That wraps up our recommendations for Qualifying Buyers! Need help finding the best options for your next listing? You can check out of our other Services here, or reach out to our skilled team today!